Vice President, Marketing Job at G Adventures
About Us
G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.
Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.
With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.
Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.
If all that sounds like your kind of thing, well, we can’t wait for you to join us.
Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.
With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.
Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.
If all that sounds like your kind of thing, well, we can’t wait for you to join us.
About the Role:
Serving as an integral member of the senior leadership team, the VP of Marketing is responsible for the development of G Adventures global marketing team which includes brand management/partnerships, brand architecture, account management/marketing services, creative/design, and communications. This will be done through planning, engagement, and providing direction to the team. This individual will also be the liaison between our regional marketing teams & performance marketing to ensure needs are met to drive growth consistent with our multi year strategy and work cross functionally with our product team to align marketing content and travel style positioning.
G Adventures prides itself on marketing through storytelling, this role will champion that responsibility through running our creative agency to provide dedicated content that exemplifies our brand and engages our customer.
- This is a hybrid role with some days required in-office (19 Charlotte St, Toronto)
Goals:
To achieve G Adventure’s multi-year operating plan and annual financial objectives
Ensure Marketing initiatives are prioritized through this lens
Accountable for global marketing budget
Creating a strong culture within the Global Marketing team and throughout the organization
Amplify the G Adventures Brand verse the industry
Uncover and identify innovative ways of bringing our trips to market, including new brand partnerships, Tourism Boards opportunities, and/or new products/trips to explore and pursue which resonate with our customer and which will continue to differentiate us from the competition
Ensure marketing projects are delivered within the agreed upon timeframe
You are a fit if...
You can align and inspire people
You are proactive around innovation to improve G’s Marketing capabilities
You can unite leaders around the world
You can be agile in your approach to marketing
You are also data obsessed and use it to make everything we do in marketing and for the customer better.
What You’ll be Doing:
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Brand Vision: Working with Senior Leadership (Founder, President & CEO of G Adventures, Creative Director, Managing Directors within Regions, VP of Performance Marketing, and other key stakeholders) to update and create strategy and architecture that is consistent with our Muli-year plan.
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Brand Management: Working with the Director of Marketing on our different travel styles to ensure each is serving its defined market segment. This also includes our Brand Partnerships, which are National Geographic Journeys, Jane Goodall Collection, and Roamies with Hostelworld.
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Account Management/Marketing Services: Working with your Director of Marketing and Creative Director to ensure projects are prioritized and delivered.
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Communications: Working with our Global Communications lead, Regional PR Teams, and Talent team to ensure external and internal communications are aligned and represent our Brand.
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Engagement: Ensure collaboration, communication and leadership are provided both within your direct team, as well as our Global organization.
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Operational Management: Oversee operational strategy of fiscal and quarterly planning (at departmental level), including oversight of budget planning and management, process and governance, vendor management and reporting. Including management and ongoing maintenance/process updates of Marketing Platform Systems
Desires Skills & Experience:
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Bachelor’s degree in business, marketing, travel and tourism, or a related field
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15+ years of demonstrated experience in marketing leadership and/or product marketing on either the client or agency side, working within a collaborative, multidisciplinary team environment. Experience within a global company is an asset
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10+ years experience managing a team, with a proven record of motivating, inspiring, and getting the best out of his/her people
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5+ in a Senior Executive Role
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Knowledge of and experience in the adventure travel market is desirable
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Hands-on experience in B2B and B2C marketing
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A strong critical thinker who has the ability to turn high level strategies into concrete plans and clear creative briefs that are grounded in consumer insights
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Possesses strong organization and leadership skills and demonstrates strong initiative, with an entrepreneurial spirit
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Demonstrates the ability to critique and/or discuss the work of others in a constructive manner
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Possesses excellent communication and influencing skills, combined with strong oral presentation skills
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Is both collaborative and proficient at building positive working relationships with multidisciplinary stakeholders across the business
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Able to work strategically and independently within a fast paced and ever-changing environment, while juggling multiple projects and tasks at the same time
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Comfortable and competent analyzing sales trends, developing forecasts, and reporting on product sales and consumer insights
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Possesses strong computer/technology skills and is highly proficient in Microsoft Office, Microsoft Excel, Powerpoint, Keynote and Google Suite
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Knowledge of PM software tool ClickUp is an asset
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Must be able to travel nationally or internationally from time to time
Reporting structure:
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Reports to the Ben Perlo - President & CEO of G Adventures
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Dotted lines to both Bruce Poon Tip - Founder and Jeff Russill CEO of G Travel Community (GTC).
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3 Direct Reports - Director of Marketing, Creative Director, and Communications Lead.
What do we offer you?
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Competitive salary commensurate with the role
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Competitive benefits package
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Birthday day off
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Vacation time for you to recharge
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Enhanced Parental Leave
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Learning and growth opportunities
*Applicable based on location*
G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.
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