Digital Marketing Specialist (Permanent Full-time)

Location: Peterborough, ON (Hybrid Work Arrangement)

Hours: 37.5 hours per week, Monday to Friday

Rate of Pay: Dependent on experience

As a Digital Marketing Specialist, you will:

• Assist with the development, implementation, review and monitoring of the digital strategy to achieve business goals.
• Maximize value from online marketing funnels by regularly analyzing traffic and usage trends.
• Drive traffic to Kawartha Credit Union’s online properties through effective use of search engine optimization, paid ads, and engaging social media content. Develop metrics to measure monthly success rates.
• Monitor and evaluate monthly traffic and usage and refine content and strategies to drive traffic to digital channels to support organizational growth.
• Uncover opportunities and suggest performance optimization strategies according to Key Performance Indicators (KPIs).
• Analyze, measure and report on KPIs and ROI monthly.
• Maintain relationships with cross-functional teams and key business partners.
• Manage the daily tactical operations of Kawartha’s digital channels (social media and website) by writing content and creating content calendars, co-ordinating and executing campaigns, recommending and implementing new features, and replying to incoming messages.
• Research, write and publish financial-related content for digital marketing channels that is consistent with the credit union’s brand (weekly)
• Provide input into the development of the digital content management budget with a focus on increasing usage of digital media channels.
• Research consumer and digital trends to provide recommendations for enhanced usage and channel maximization (monthly).
• Manage the experience across all social channels including Facebook, Twitter, Instagram, Linkedin etc.) and leverage various forms of content such as reels, infographics, polls, photos, and graphics.
• Daily management, enhancement and maintenance of Kawartha’s internal and external websites focusing on content, functionality, and ease of use.
• Stay informed of existing and emerging internet and web-based trends and technologies by conducting monthly competitive analysis.
• Develop and implement website interfaces as required.
• Provide input into the user experience and journey maps.

Qualifications Required:

• A minimum of 3 years’ experience managing digital marketing content and applications
• Proven ability to write engaging content for the financial sector, with a strong understanding of financial products and services as they relate to different demographics
• Experience developing digital marketing strategy including Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, data driven marketing, social media, and email marketing
• Demonstrated knowledge of current digital/mobile UX trends
• Strong and current understanding of:
  • Financial services
  • Google or Adobe Analytics, Google Adwords, programmatic, pre-roll and HTML
  • Proficiency with MS Office suite, Adobe Creative Suite, and Active Campaign
• Collaborative team player with excellent interpersonal and communication skills (verbal and written).
• Thorough, accurate and detail oriented.
• Proven ability to write engaging content for the financial sector, with a solid understanding of financial products and services as they relate to different demographics.
• Ability to manage and monitor multiple projects/campaigns against deliverables and deadlines.
• Advanced editing and proofreading capabilities
• Strong research, analytical and problem-solving skills.
• Positive, motivated, enthusiastic forward thinker.
• Actively seeks new ways of working to improve productivity.
• Ability to work independently and as a part of team.

At Kawartha Credit Union diversity and inclusion are reflected in our core values and highlighted in our care for others. We take pride in providing a workplace that appreciates difference and encourages respect. We are committed to providing a culture that is accessible and inclusive for both our members and employees. If you require accommodation during the recruitment and selection process, please let a member of our Human Resources team know.

If you are interested in pursuing a career in the financial services industry with a dedicated, enthusiastic team of professionals in a growing organization that supports an inclusive barrier-free recruitment and selection process, apply now!