We are a fast-growing healthcare technology company on a mission to transform the delivery of health services using the latest technology. We are executing on our strategic expansion across multiple markets to empower Canadian and North American organizations with better virtual care solutions. Our virtual care platform empowers organizations, communities, non-profits, clinics, and healthcare professionals to take their online care models to the next level.

Our proprietary platform allows us to offer unique solutions in the delivery of mental health and general health services. We are a highly collaborative team of entrepreneurs, clinicians, builders, and operators who invent new ways of leading in an industry that historically has resisted innovation. Join us!

We are seeking a highly resourceful, independent, performance-oriented, and high-energy Communications and Marketing Specialist in Canada to help strategically grow our business in various regions through partner and customer acquisition.

• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events

• Develop consumer and B2B marketing strategy and plans with clearly articulated KPIs, prioritizing execution against the most impactful tactics

• Design and execute tests to identify insights that will help our business achieve maximum ROI across all marketing channels (SEM, other performance digital, SEO, Email, Content, Partnerships, etc.)

• Own end-to-end marketing plan execution (including but not limited to email marketing, content & social, and website creation and updates), and drive collaboration across cross-functional teams to meet or exceed results.

• Collaborate with other internal teams (e.g., product and sales) to develop and monitor strategic marketing initiatives

• Evaluate the ROI of new and existing strategies and update industry and competitive analyses to inform management of sales positioning

• Analyze and report on the performance and efficiency of campaigns

• Conduct market research and analyze trends to identify new marketing opportunities

• Develop and create marketing materials, such as sales and product collateral while ensuring brand guidelines are met

• Write, proofread, and edit creative and technical content across different mediums

• Work with external agencies and vendors to execute marketing programs

• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)

• Handle public relations, information output, press releases and media requests

• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

• Building out custom digital marketing campaigns (a mixture of pay per click campaigns, Google AdWords, search engine optimization, link & citation building, Google Analytics dashboard development & website analytics)

• Effectively collaborating with team members to plan, design, execute and maintain all internal and external online communications, such as e-newsletters, email, white papers, blog posts, advertising campaigns, website strategy and social media

• Measuring and reporting performance of all digital campaigns, and assessing goals (ROI and KPI's)

• Planning, executing and measuring experiments and conversion tests

• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Evaluating emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Maintaining our digital marketing assets

• Monitor results, making recommendations for improvements to increase engagement

• Lead and ensure consistency in messaging, branding, content, and look-and-feel of all communications and marketing materials - coordinating with content, creative, sales and broader organization

• Proactively share progress, insights, results and identify roadblocks to ensure timely discussion and resolution

• Ensure you are keeping current with new marketing trends, applications, social media mediums and strategies to effectively execute our strategies and objectives

Core Competencies:

• Professionalism – Is able to demonstrate commitment to ethical and professional conduct; takes personal responsibility for actions, demonstrates integrity, is self-aware and is dedicated to continuous learning.

• Initiative – Is able to actively influence events rather than passively accepting; ability to be a self-starter and to act without prompting; generates ideas to recommend change or improvement; embraces a challenge.

• Communication skills – Is able to express ideas, thoughts, and information clearly, orally and in writing, selects and uses appropriate communication methods; exhibits good listening and comprehension; keeps others informed; uses accepted language, grammar, and style.

• Interpersonal skills – Is able to build effective working relationships with internal and external stakeholders; respects and values all individuals for their unique abilities and contributions; responds quickly, accurately, professionally and with good judgment to inquiries (written, phone or in-person).

• Teamwork – Is able to work collaboratively with others demonstrating a commitment to achieve common goals; approaches issues and problems through teamwork and collaborative efforts; is committed to team decisions; relates to people in an open, friendly, accepting manner; develops working relationships with people of diverse levels, backgrounds, and styles

• Organizational and Time Management – Is able to establish priorities and organize and prioritize multiple tasks while adapting to changing circumstances and meeting deadlines in a fast-paced environment with frequent/continuous interruptions; uses his/her time effectively and efficiently.

• Attention to Detail and High Level of Accuracy – Is able to accomplish tasks through concern for all areas involved, no matter how small. Shows concern for all aspects of the job. Accurately checks processes and tasks and follows up in a timely manner with appropriate persons.

• Analytical and Problem Solving – Is able to identify and analyze issues, problems and opportunities; determines course of action; develops appropriate solutions; distinguishes between relevant and irrelevant information to make logical decisions.

• Creativity – Is able to create innovative ideas or approaches to work related issues or assignments; ability to think “out of the box” and not be afraid to try new things.

• Handling Pressure – Is able to prioritize responsibilities, to have a clear idea of what needs to be done and meet committed deadlines; ability to recognize and work through stressful occasions, have stress-reducing techniques to cope with work pressures and stressful situations.

• Content writing– Is proficient in written communications, all communications internal and externals are free of grammatical, spelling and formatting errors, e.g., e-mail, blog post, and newsletters advertising campaigns, website.

• Tact and Diplomacy – Is able to exercise discretion, tact and diplomacy in dealing with highly sensitive and confidential matters.

• Computer and Technology Literacy – Is proficient in marketing software and programs, must be proficient but not limited to Microsoft Office suite including, Word, Excel, Outlook, PowerPoint, Publisher and Access; ability to utilize office equipment and other relevant technology (software and programs) to meet work.

Functional Competencies

Skills

• Computer skills including familiarity with MS Office Suite

• Good communication skills

• Problem-solving skills

• Resourcefulness skills

• Relationship-building skills

• Well-organized and efficient skills

• Time management skills

• Project management skills

• Creative designing skills

• Google Ad Campaigns

• Social Media Marketing

• Content creation

• Linkedin Marketing

Abilities

• Ability to work effectively in a fast-paced environment

• Ability to research and be updated with the latest trends.

• Ability to think out of the box and suggesting innovative ideas.

• Ability to meet deadlines on time.

• Ability to identify forward-thinking techniques to achieve revenue goals.

• Ability to learn innovative technologies or strategies quickly.

Job Types: Full-time, Permanent

Salary: $41,961.00-$80,692.00 per year

Benefits:

• Extended health care

Schedule:

• 8 hour shift

Experience:

• Marketing: 3 years (required)

Work Location: In person

Expected start date: 2023-05-19

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